STAMINA STRENGTH: 6 Effective Social Media Marketing Tips

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Monday, April 3, 2017

6 Effective Social Media Marketing Tips


A lot of businesses do social media marketing wrong. They hear everyone screaming, "You must have a social media presence," but what that entails isn't always spelled out correctly. Social media marketing should be affordable and effective, and when done correctly, it can help scale businesses of all sizes.
To help you execute a successful social media marketing campaign, I spoke with six entrepreneurs to put together a list of must-do's. To allow it to be simple, digital marketing is just marketing of any item or service done via internet.
Every network promoting business or organization ought to have an effectual and efficient duplication system which everybody in the organization can copy easily to reach their own degree of succeeding in the company. In any situation, now, if you're running a business, your organization has to be involved in social networking or your company is going to be left behind. Learn how to be new friends each day and find like-minded men and women who will join your organization and your team.
Online marketing differs. In a really dynamic small business ecosystem, social networking marketing is a wonderful approach.
Network marketing is similar to sharing an excellent movie that you watched with your pal and telling them that they need to watch it. Article marketing is quite a simple way for anybody to create visitors to a site or blog. Social networking marketing holds incredible power in the modern business climate

1. Dedicate time to learn how social media works.
There are a lot of social media marketing tips available online, from free content on websites like this one to paid courses you can complete at your convenience. If you take the time to educate yourself, it's not very complicated.
Charles Gumbley, Director of Flower Telecom, explains, "It's important that you take the time to learn how social media marketing works for your specific business. While the fundamentals are similar across the board, different businesses will have to alter their strategies slightly in order to capture the attention of their target audience.
2. Listen to your customers.
" The only way you are going to know what your customers want is by listening to what they have to say. It's important that you use your social media platforms as an extension of your customer service. More customers are going to voice their opinion on social media than via email or over the phone," says Ryan Koechel, VP of Marketing for ABODO.
When you listen to your audience, you open the door to other opportunities. When my influencer marketing agency plans campaign strategies for a brand, we often audit their social media followers to identify key influencers. Learn to listen to your audience-- it can provide you with valuable information.
3. Use automation for consistency.
There is smart automation and then there is spammy, ineffective automation when it comes to social media marketing. Use social media as a way to communicate with your audience and provide them valuable information.
" If you have a full-time social media employee, make sure they are consistent and push out content across all of your social media profiles. There are several pieces of automation software, like Hootsuite, that offer a free plan that can greatly increase your efficiency. If you schedule your posts in advance it gives you more time to dedicate to engaging and replying with your social media followers," advises Daniel Moravec of StreetSaw.
4. Engage with and delight your audience.
" It's one thing to fill up your social media feed with posts, but it's another thing to actively engage with your audience and turn them into satisfied customers. I see a lot of small business owners posting a couple times a day, thinking that they are doing the right thing when it comes to social media marketing.
Engaging your followers allows you to uncover issues or problems other customers might be experiencing. You can be proactive and address those issues quickly before they turn into fires that are difficult to put out. When your communication lines are always open, you will often discover problematic situations before they spiral out of control.
5. Don't spread yourself too thin.
It's nearly impossible-- and almost always ineffective-- to be active on every single social media platform. I always suggest new brands should start with two or three social media platforms they are certain their target audience is active on. Master those, and then expand your social reach as the business grows and more effort can be allocated to additional social platforms.
Jasper Hillaud, Managing Partner of elf925 stresses the importance of focusing on the social media platforms that complement your brand, explaining, "While Pinterest marketing might not be effective for some businesses, it is one that we put a lot of energy into because we see that it works first-hand. Just because it wouldn't be a preferred social media channel for a law firm, that doesn't mean it should be ignored. It's important to pick where to focus your social media efforts based on what works for your specific customer base."
6. Track and measure everything.
"You will never run a successful social media marketing campaign if you don't measure your results. It's important that you lay out clear goals with benchmarks that allow you to determine whether or not your social effort is paying off.
If you are working with a $10 daily social media budget or six figures, it doesn't matter. The objective is the same-- put your message in front of the correct audience and trigger engagement. In order to do that, you need to measure and track everything.

Charles Gumbley, Director of Flower Telecom, explains, "It's important that you take the time to learn how social media marketing works for your specific business." If you have a full-time social media employee, make sure they are consistent and push out content across all of your social media profiles. I see a lot of small business owners posting a couple times a day, thinking that they are doing the right thing when it comes to social media marketing. Master those, and then expand your social reach as the business grows and more effort can be allocated to additional social platforms.
Jasper Hillaud, Managing Partner of elf925 stresses the importance of focusing on the social media platforms that complement your brand, explaining, "While Pinterest marketing might not be effective for some businesses, it is one that we put a lot of energy into because we see that it works first-hand.

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